Google Adwords | Pay Per Click Rochester NY

PPC Rochester & Surrounding Areas

Pay-per-click (PPC), or paid search engine advertising may seem like an easy proposition–right? While Google makes it easy to execute, it’s certainly not easy to get the best results from it. Javapixel wants to help your business use this specialized tool as an add-on to your “organic” SEO program. We recommend that you keep the following tips in mind:

  1. PPC needs to be planned: Like any other marketing tool, PPC gets the best results when you lay out a strategic plan before spending money on a campaign. Javapixel will work with you to determine the objective of each PPC campaign, develop the content to influence searchers to click in, and provide a strong call to action (CTA) to convert search to sales. You don’t want to go into PPC flying blind; Javapixel will give you a flight plan.
  2. PPC needs to be monitored: Javapixel keeps a close eye on your PPC campaign analytics to see who is visiting your site, how many visitors are bouncing out, and how many visitors are responding to your CTA. This is of crucial importance to ensure the best results and to catch it early if a competitor or someone else is clicking just to spend your money.
  3. PPC needs to be constantly adjusted: The online market is constantly changing and it’s important to keep up with shifts in searcher preferences. Javapixel will recommend to you any changes in budget, keywords, or scheduling to help you stay in the public eye.

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