SEO Syracuse, Buffalo, & Rochester NY

Keyword Strategy is Crucial

SEO isn’t just about getting visitors to your site; it’s about getting the right visitors to your site! With the right keyword strategy and research, you can respond to changing market conditions and make sure your content keeps up with the demands of your target audience.

SEO keywords are words and phrases people use to find websites on search engines. In order for the right searchers to be able to find your website, it needs to include relevant words, phrases, and queries people are typing into Google, Bing, Yahoo, YouTube, and the other search engines. If your site doesn’t include these terms, then it will be virtually invisible. Javapixel does the homework needed to make your site more visible than your competition.

“So how do I know which keywords to use?” you may ask. It’s a good question that can only be answered through solid keyword research, competitive analysis, and interpretation of results analytics. The search engines don’t offer up that information, so it’s important you work with an SEO firm that knows how to dig deep to find the best keywords to match your site’s content with what your audience is actually searching for. Javapixel ensures that your website speaks the same language as your potential visitors.

Keywords are one of the major foundations of search engine optimization, but they have to be used correctly. Some firms cram as many keywords as possible onto their clients’ pages, even though the search engines now provide severe penalties for “keyword stuffing.” Knowing the optimal keyword density and being able to incorporate keywords naturally into the context of your content produces the best results.

Determining the best keywords for your business and then correctly incorporating them into on-page content, headlines, meta-descriptions, page titles, and so on can make or break your website. Our keyword research allows you not only to learn which words and phrases to target for your SEO, but also helps you understand the minds of your customers.

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